Hallmark Keepsake ornaments are collectibles that say something about you and the things you love. The Colorways are ornaments that are painted in a different style or color than the same ornament that is in the traditional Hallmark Keepsake line. The Colorway ornaments are unique because they are often used as prizes during promotions or incentives for customers and employees. The Colorway ornaments are especially collectible because they are produced in smaller quantities that the other Keepsake ornaments.
The value of your Hallmark Colorway ornament can depend on the ornament or ornaments that you own. Some are more valuable than others. Value is based both on the type and design of the ornament as well as the quantity that were manufactured by Hallmark, as well as the condition that the ornament is in. An ornament that is in “mint” condition in the box will be of higher value than one that is not in the box and has been used or scratched in any way. Hallmark Keepsake ornaments come in many popular designs. They can be handed down from generation to generation and be given to be displayed year round.
To make things a little more confusing, “repainting” is a term that is sometimes used for the Hallmark Colorway ornaments. The term refers to the fact that these “Colorway” ornaments are not the same colors as the ornaments that Hallmark actually sold to the public. Most of these “repainted” or “Colorway” special ornaments were given away at Hallmark events.
Most of the Hallmark Colorway ornament boxes are identical to the regular ornaments, except they have a small gold sticker in a corner. This sticker lets the owner be aware that it is a specially-painted version of the original ornament.
All of this was supposed to have started as far back as 1994, when Hallmark gave out door prizes at one of their major events that were considered to be mistakes.